Working within the internal design studio at Abbott Nutrition, I was tasked to design packaging concepts for a new product in development.

Custom Blends is a packaged food meant for children that possibly aren’t getting the nutrition they need in their day-to-day eating habits, and who are in need of a little something extra.

Packed with organic ingredients, this was meant to be fully customizable–from allowing parents to specify what their child’s diet was missing, to choosing their flavors, and then allowing the child to get involved in what their food pouch would look like.

The end result was a custom blend of delicious ingredients and bright illustrations that would make eating nutritious food a little more fun!