Ensure Photo Direction
At the start of 2022, Ensure began a campaign to show how their nutrition shakes could be used to make healthy and diverse recipes.
I was then tasked with the responsibility of prepping for and assistant art directing a photoshoot to showcase those recipes.
This project began with research; looking into how other nutrition shakes were being marketed on social media, and in advertisements that highlighted flavors and/or food pairings.
And after a mood board was created—as well as rough storyboards for the videos we’d be shooting—I worked with our team’s producer, art director, and outside photographers/videographers to bring our vision to life!
The final images are now being used in social marketing, on the Ensure website, and in a recipe book.
Photography: Thompson Creative Imaging
