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Rochelle Cheever is a wedding photographer specializing in destination weddings, elopements, and intimate engagement sessions in California and Europe–specifically Italy.
With the team at Spitfiregirl, we set out to elevate Rochelle's brand with a refresh and all new website that spoke to Rochelle's Italian connections, and allowed her gorgeous photography to speak for itself. Through the use of rich colors, ornate details and the use of large image wells, we sought to capture Rochelle's personal style and the beauty of her subjects.
Work created at: Spitfiregirl
Las Vegas is the place for fun, sun, alcohol, and ultimately dehydration. And so, what could be a better location and demographic to state the simple message of Pedialyte with the largest reach?
Vegas Dehydrates. We Rehydrate.
With a team of designers, and animators, we developed different sets of iconography to target different usage occasions that visitors “gamble with” while in Sin City.
Fleur Organics is a line of 100% organic cotton feminine hygiene products. As a monthly subscription service, Fleur was created to provide women a safe, healthy, and convenient product.
Being a new company, Fleur needed the complete package: brand identity, packaging and a website. With the team at Spitfiregirl, I helped to design a brand that women would not be embarrassed to display along with their other beauty products. The end result is feminine and representative of the Fleur Organic lifestyle: Discreet. Simple. Reliable.
Work created at: Spitfiregirl
The Little Light Collective is a local shop and vintage co-op of various vendors and creatives focusing on antiques and secondhand housewares, furniture, and clothing, as well as local art, and plants.
For their one-year anniversary, a large block party was planned and brought together a collection of curators, makers, live music, a beer garden, and food trucks.
This event was a labor of love by the founder and owner April. In her words, “The Shine On Festival & Flea will be an annual event where we can all gather together, make space for our local businesses, celebrate our neighborhood, friends, and the fact that we’re making it through this time together, and shining on.”
To bring her vision to life, I worked directly with April and the shop’s marketing and communication coordinator, Emma. Along with a poster for the event, a variety of social posts were created, as well as a map and way-finding signs for the day-of, and tote bag to commemorate the event!
For the shop itself, I also worked on promotional postcards that can be passed out at other fleas or events around town.
Screen-printed totes by: Rewind Press
Behavior problems within your pets can leave you feeling powerless, but having the right resources and tools to help you feel empowered to make positive improvements can make all the difference! Good Dog & Co.’s experienced, certified positive reinforcement trainer is that resource!
Sarah Dugger, the owner and trainer behind Good Dog & Co. has 10+ years of experience in the animal field. And so, when she came to me as she stepped out of the life of a zookeeper, and into that of personal animal trainer, I knew that we needed to create a brand for her that reflected her training skills, knowledge of behavior, and also her goals for her new business.
In a field where the majority of the market is geared towards dog behavior, Good Dog & Co. is here to assist also with cats, birds, reptiles, and small mammals. Therefore, what we worked to create was a brand that felt warm and inviting for a variety of different family lives and their variety of pets.
Along with the initial branding, a website was created to help provide training tips through Sarah’s blog, and the ability to schedule consultations and training services. Lastly, marketing materials such as training tip sheets, and business cards were designed as leave-behinds at veterinary offices.
Visit: Good Dog & Co. and “enjoy bonding with your pet as you learn together!”
Working with the marketing team at Condado, I created a variety of social media graphics for a variety of their campaigns. These ranged from general marketing, to catering, and new delivery services.
With the pandemic providing a need for more take-out and delivery options, a bottle label for their new “Margs-To-Go” was also created. This needed to include a list of their many flavor options and the ability for kitchen staff to mark easily which flavor was in the bottle.
Finally, who doesn’t love free tacos and queso?! Every now and then—especially with new store openings—you might find a coupon in your take-out bag gifting you a tasty treat! Enjoy!
When Pedialyte released their new product, Sparkling Rush, they wanted to make a video to help consumers properly use the new fizzy beverage.
Unlike their other powder pack products, Sparkling Rush came with a few more bubbles and required a bit more instruction.
After some story boarding and creative direction, the creative team at Mills James helped to bring the video to life with animations that ‘pop’!
At the start of 2022, Ensure began a campaign to show how their nutrition shakes could be used to make healthy and diverse recipes.
I was then tasked with the responsibility of prepping for and assistant art directing a photoshoot to showcase those recipes.
This project began with research; looking into how other nutrition shakes were being marketed on social media, and in advertisements that highlighted flavors and/or food pairings.
And after a mood board was created—as well as rough storyboards for the videos we’d be shooting—I worked with our team’s producer, art director, and outside photographers/videographers to bring our vision to life!
The final images are now being used in social marketing, on the Ensure website, and in a recipe book.
Photography: Thompson Creative Imaging
Kindred Cotton serves all-natural cotton candy in Oklahoma City. As a mobile confectionery, they travel to weddings, private parties and venues throughout the area. Specializing in live-spun cotton candy and specialty snow cones, Kindred Cotton is for the young and the young at heart.
As a new company, Kindred Cotton needed everything starting with a complete brand package. With the team at Spitfiregirl, we worked on a look and feel that showcased the fun nature of cotton candy, and then applied it to a website and food truck design. The end result is a brand of lively colors and textures, patterns, and an icon that assist Kindred Cotton in their ultimate goal: bringing a smile to everyone and helping celebrate the best things in life.
Work created at: Spitfiregirl
Working within the internal design studio at Abbott Nutrition, I was tasked to design packaging concepts for a new product in development.
Custom Blends is a packaged food meant for children that possibly aren’t getting the nutrition they need in their day-to-day eating habits, and who are in need of a little something extra.
Packed with organic ingredients, this was meant to be fully customizable–from allowing parents to specify what their child’s diet was missing, to choosing their flavors, and then allowing the child to get involved in what their food pouch would look like.
The end result was a custom blend of delicious ingredients and bright illustrations that would make eating nutritious food a little more fun!
Beacon Lane is a design studio specializing in vintage-inspired wedding paper goods.
Within my first months at Spitfiregirl Design, I worked on the website for Beacon Lane. While we did not design the logo, the overall branding and execution of style was implemented by the Spitfiregirl team to reflect the vintage feel that Beacon portrays throughout their invitations and many paper goods.
Visit: Beacon Lane
Work created at: Spitfiregirl
The Modern Jewish Wedding is a resource for anyone planning a traditional Jewish wedding, or one that includes even just a few Jewish touches.
This project was a redesign, and meant to elevate the brand of Modern Jewish Wedding–one that would speak to the modern Jewish bride. With the team at Spitfiregirl, we designed an elegant, user friendly website to showcase real weddings within the blog, as well as latest trends, timeless traditions, and tips for all Jewish life-cycle events. While being a resource to anyone planning a wedding, the website also features an area for vendors to join the directory and advertise to MJW readers; giving them the ability to locate the very best wedding vendors nationally. To pair with this, a Vendor Advertising Guide was created, and highlights all website analytics as well as what one will obtain by joining the vendor directory.
Work created at: Spitfiregirl
As Jamaica’s premier full-service destination event management company, The Destination Collective designs and executes luxury weddings for wanderlust brides, as well as getaways for groups and organizations.
Owner and wedding designer, Ophellia McKnight, came to us at Spitfiregirl looking for a stronger brand presence and a way to highlight all that The Destination Collective offered. What we worked to create was a brand that represented her warm and authentic personality with the Caribbean as inspiration.
Through the use of bright colors, and tropical patterns and textures, the website stands above with depth and personality.
Visit: The Destination Collective
Work created at: Spitfiregirl
IntimacyMoons is the Ultimate Love Retreat; created to aide in self-discovery and connection through workshops and activities meant for both couples and singles.
Based on the island of Barbados, IntimacyMoons sought out a brand re-design and vision that captured the intimate essence of the retreat as well as the tropical environment. With the use of a vibrant color palette, secondary and tertiary marks, playful icons and patterns, Spitfiregirl and I created a brand that worked with the retreat’s style: fun, luxury, and adventure.
Work created at: Spitfiregirl
Apricot Lane is a leading fashion boutique and retail chain franchise, specializing in fashion apparel, jewelry, handbags, and much more. At Spitfiregirl, I worked to create a stylish holiday campaign to work with and elevate the Apricot Lane brand. The finished campaign included in-store signage, social media graphics, and a printable wish list for the holidays.
Work created at: Spitfiregirl
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